Metrica Gmbh
Year
2025
Location
Client
Role
Comprehensive Website Rebranding, Content Migration, Custom WordPress Development, Information Architecture
Deliverables
Information Architecture (Site Map), New Visual Brand Identity Implementation, Custom WordPress Theme Design & Development, Content Audit & Migration Strategy (2005+ Archives), Extensive Multi-Page Website Build (30+ pages)
Duration
4 months
The Story Behind the Shoot
Metrica Gmbh, a well-established logistics company, had a long history of successful operations, and needed a website that showed it. Their website was outdated and was in a need for a rebranding. Their information was old, and their blogs referred to info from 2005.
The challenge was a comprehensive rebrand and migration that required distilling decades of information into a cohesive, user-friendly, and professional WordPress site. This was a deep dive into Information Architecture before any design could even begin.
We built а WordPress website from scratch. With the IA mapped out, the three-month journey was marked by constant growth-driven iterations. Because Metrica was expanding so quickly, we were designing sections and adding features based on their immediate business needs. Using WordPress, we developed a custom, robust, and easily manageable theme. This ensured that despite the heavy content load, the site performed quickly and reflected their sophisticated brand. The final result was a complete digital transformation: a professional, scalable, 32 page website that successfully migrated valuable archives, supported their accelerated business growth, and established Metrica's powerful presence as a modern leader in the complex logistics space.
