Metrica Gmbh
Year
2025
Location
Client
Role
Comprehensive Website Rebranding, Content Migration, Custom WordPress Development, Information Architecture
Deliverables
Duration
4 months
The Story Behind the Shoot
Metrica Gmbh, a well-established logistics company, had a long history of successful operations, and needed a website that showed it. Their website was outdated and was in a need for a rebranding. Their information was old, and their blogs referred to info from 2005.
The challenge was a comprehensive rebrand and migration that required distilling decades of information into a cohesive, user-friendly, and professional WordPress site. This was a deep dive into Information Architecture before any design could even begin.
We built all with WordPress. With the IA mapped out, the three-month journey was marked by constant growth-driven iterations. Because Metrica was expanding so quickly, we were designing sections and adding features based on their immediate business needs. Using WordPress, we developed a custom, robust, and easily manageable theme. This ensured that despite the heavy content load, the site performed quickly and reflected their sophisticated brand. The final result was a complete digital transformation: a professional, scalable, 30+ page website that successfully migrated valuable archives, supported their accelerated business growth, and established Metrica's powerful presence as a modern leader in the complex logistics space.
